Swarm Savvy:How bees, ants and other animals avoid dumb collective decisions

Making decisions based on quorum. Social animals including humans use this technique to reduce the risk of making a poor decision. It can possibly go very wrong though, obviously.

Does this explain why greenwashing works? Low fat diets? Scientific theories? Global warming *cough* climate change? Speculative trading? Etc. etc.?

Swarm Savvy
How bees, ants and other animals avoid dumb collective decisions

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~ by notrous on April 26, 2009.

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